Young Talents Get a Crash Course at the MTV Academy

Young Talents Get a Crash Course at the MTV Academy

The Nerve Centre was buzzing with bright new talent yesterday as local young people keen to learn more about the workings of the music industry gathered for the MTV Music Academy, held in association with the MTV Crashes event which takes place in Derry~Londonderry in September.

MTV executives Virginia Monaghan, the Vice President of Music Commissioning and Content and Beth Garrod, Director of International Social Responsibility, travelled to the city to take part in the free one-day workshop.

The event was open to those aged 16 and 25 providing the opportunity for young people to gain an insight into the workings of MTV and get advice and guidance from those at the top of their game in the music industry.

Director of Legacy with Derry City Council Oonagh McGillion, said she was delighted to welcome the MTV team to the city. 'I was thrilled to be able to welcome Virginia Monaghan, Beth Garrod and the rest of the MTV team to the city, and to see the enthusiasm, passion and ambition of our young people, all hoping to make a name for themselves in the industry,' she said.

'The event is in keeping with Derry City Council’s Music City programme for 2014, which endeavours to support local talent hoping to secure a foothold in the industry. I wish all the young people the very best in putting the advice they received today to good use in their future careers.'

Virginia Monaghan, VP, Music Commissioning & Content, MTV Networks UK commented: 'We were delighted to engage with the young people of Derry who showed such a keen interest in the music industry. Initiatives like this are just one of many ways that MTV supports emerging talent to help them break into the creative industry.

'We hope that everyone who attended the sessions gained something from the experience and we look forward to returning to the city for MTV Crashes Derry-Londonderry in September.'

The itinerary for the day included a series of talks from industry professionals covering a range of areas including MTV Music, MTV Behind the Scenes, Power of the Moving Image in Music and Script, Screen and Sales.

Among the young people who took part was 16-year-old singer-songwriter Jessica Doherty, who was last year closely involved with the City of Culture’s Music Promise programme. Having just released her second single titled ‘Song To Make You Smile’, Jessica was delighted to also be chosen to perform at the Academy.

'The MTV Academy has been a fantastic new experience and the Nerve Centre is a venue that is really close to my heart,' she said.

'The MTV Academy was a wonderful opportunity for young people to gain more experience from listening to industry professionals and gives them something to aim towards and look up to as they progress their musical careers.'

The MTV Crashes event hits Ebrington Square on September 19, with a weekend line-up of top talent headed up by Professor Green and MNEK, with further names to be announced in the coming weeks. 10,000 tickets for the event were snapped up in a record 40-seconds - a first for any of the MTV Crashes music events.

MTV Crashes Derry–Londonderry is being staged in collaboration with Derry City Council and with support from Ilex, and the Northern Ireland Tourist Board.

For further details check out www.mtv.co.uk/derry

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