Nerve Centre to Produce City of Culture Programme For US TV Channel

Nerve Centre to Produce City of Culture Programme For US TV Channel

Culture Company 2013 have announced a partnership with a new US-based television channel Today's Ireland which will see the company provide ten half-hour programmes, produced by the Nerve Centre, focusing on Derry~Londonderry’s UK City of Culture programme.

The partnership represents a significant investment of over £30,000 by Culture Company into marketing the UK City of Culture programme to the North American population with particular emphasis on the key Irish-American diaspora audience.

Culture Company 2013 chairman Martin Bradley said: 'Spreading the word about what is going on here in Derry~Londonderry during the City of Culture year around the rest of the world was always an important plank of the marketing campaign. City of Culture has made a substantial financial commitment in excess of £30,000 to create content for this exciting new channel to showcase the exciting and divers programme which has been created for 2013.

'Working in partnership with Today’s Ireland gives us a tremendous platform in America to let the millions of people of Irish diaspora living there know about our programme and hopefully persuade them to pay us a visit.'

Today’s Ireland will launch in the Washington DC area on St Patrick’s Day, March 17, with six hours of programming daily from 3pm each day.

The Nerve Centre has almost completed filming for the first half hour programme to be broadcast on the new network in America. Nine further half-hour programmes, presented by Gemma Walker and Oran O’Carroll, will be completed and broadcast throughout the remainder of 2013.

Mayor Councillor Kevin Campbell said that the Today’s Ireland channel is set to profile the city to a huge international audience.

'This is a fantastic opportunity for the city to showcase the message that a warm welcome awaits for both the recreational and business visitor.  With so much going on as part of the City of Culture, it is also a chance to reach out to our diaspora and highlight what has been going on in their home town in their absence.'

The first edition of the new programme will include some of the highlights of the City of Culture year so far including the Other Voices weekend, the Guinness World Record song and dance routine attempt at Ebrington Square and the Scor na nOg finals at The Venue 2013, as well as taking a look at some of the events to come later in the year including The Return of Colmcille.


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